City & Guilds Assured: An ABTC Assessing organisation:
We are here to help you succeed.
Turn Your Passion Into a Premium, Future-Proof Business.
You didn’t get into dog training to blend in. You got into it because you love dogs, you love watching a team click, and you want to build something that means something. So why settle for the same skills, the same certificates and the same rates as everyone else in your area?
At The College of Scent Dogs, we train the trainer. We give you the specialist skills, the genuine credentials and the professional standing to stand out, charge what you’re worth, and become the instructor every dog owner in your community is trying to book.
Let’s Be Honest About What’s Happening in Our Industry
There’s a problem stalking the dog training world, and it’s hurting good trainers, good guardians and good dogs alike. The market is flooded with worthless, printed-at-home “certificates” that promise the world and prove nothing. Outdated methods built on force, fear and coercion still betray the very animals we claim to love. And the result? Dog owners genuinely can’t tell the real professional from the pretender.
If you’re a talented, ethical trainer, that’s a frustrating place to be. You’re left holding paper that means little when it matters most, competing on price instead of quality, and watching less capable competitors win clients simply because they shouted louder. You deserve better. Your future clients deserve better. And every dog you’ll ever coach deserves better.
Great trainers create great dogs, and we create great trainers. Whether you want to add a premium specialism, earn a credential that clients genuinely recognise, or simply fall back in love with the work, your next step starts here.
Become the recognised expert your community celebrates
Imagine a dog owner comparing you to the trainer down the road. They can’t judge your handling skills from a website, but they can recognise a trusted name. When your marketing, your classes and your certificates carry the City & Guilds Assured mark and are backed by an organisation recognised by the Animal Behaviour and Training Council (ABTC), the decision becomes easy. You’re no longer just another trainer with a logo they’ve never seen. You’re the safe, credible, professional choice.
That’s the difference the right credentials make. They don’t just decorate your website; they quietly win you the client before you’ve even spoken.
We are a team you simply won’t find anywhere else
You simply won't find another training team with such extraordinary qualifications and real-world expertise anywhere else. Learning directly from award-winning author Dr Robert Hewings, the only holder of a Doctorate in Scent Detection, alongside Karen Hewings with her Master’s studies and decades of operational experience and Ben Poole with his Master’s Studies. Together, we give you access to knowledge that exists nowhere else in the world. This isn't just training, it's learning from legends who have shaped the entire industry. When you train with us, you're not just gaining skills; you're inheriting a legacy of excellence that will distinguish you for your entire career.
What being City & Guilds Assured means for your business
City & Guilds has been a trusted name in skills and professional development for over 140 years. Our programmes are City & Guilds Assured, which means our training has been independently reviewed and validated against City & Guilds’ global benchmark for the planning, design, delivery, maintenance, and evaluation of programmes.
In plain English: an internationally respected, independent body has reviewed how we train and confirmed that it meets a rigorous, recognised quality standard. That’s a world away from a certificate someone printed in their spare room.
The City & Guilds Assured Difference
Instant credibility — recognised by the public and by fellow professionals, instantly signalling that your training is the real deal.
Premium positioning — that commands premium rates because clients can see the quality standard behind it.
A mark clients trust — with dual-branded digital credentials carrying both the College and City & Guilds names, recognition your learners keep for life.
Proof, not paper — a genuine, independently validated qualification that stands up to scrutiny.
The prestigious City & Guilds logo sets you apart from the crowd the moment a client sees it, demonstrating your commitment to excellence and professional development. It’s the single fastest way to look and be more professional than your competition.
While we cannot guarantee increased earnings, the exceptional skills you’ll gain from The College of Scent Dogs will undoubtedly enhance your classes and elevate your professional standing. The City & Guilds logo will set you apart from the crowd, instantly demonstrating your commitment to excellence.
And here’s our promise on value: throughout your journey, you’ll receive comprehensive support, and once your programme concludes, there are no hidden fees, no monthly subscriptions and no ongoing payments. You are free to display your hard-earned City & Guilds credentials! Proof that you belong to the world’s greatest scent detection community… For life!